For Those Who Build

Relay helps hard tech founders build the story that
wins contracts, capital, and talent.

First Resonance Nycote Laboratories SIMS Software USC PO-Relay
What We Do
01

Brand Strategy

Positioning, messaging, and narrative that wins contracts, capital, and talent.

02

Creative Execution

Websites, pitch decks, video, visual identity, and everything that brings the brand to life.


Why Relay

Your engineering is
world-class.
Your brand should be too.

Contracts, capital, and talent flow toward the companies that tell a clear story — and away from the ones that don't. That's the gap Relay closes.

Senior-level brand strategy and creative execution without the overhead of an agency or the risk of a junior hire. Exclusively for companies in defense, aerospace, advanced manufacturing, robotics, energy, and industrial software.

The Founder

Robert Johns

Robert Johns — Relay Industries

Brand strategist and creative director based in Los Angeles. I started Relay because technically exceptional companies keep losing to competitors who just tell a better story.

Robert Johns — Relay Industries
Selected Work

Made in America

A timeline, essay, and interactive map exploring the past, present, and future of American manufacturing.

Explore the series