Services
Relay helps hard tech companies build brands as strong as their engineering — through Brand Strategy and Creative Execution.
Brand Strategy
The strategic foundation. Positioning, narrative, and messaging — the work that makes sales, recruiting, and investor conversations point at the same story.
- Narrative audit — a 1–2 week diagnostic of where the current story breaks down and what's holding it back.
- Brand foundation — the full strategic build: positioning, audience definition, messaging hierarchy, proof points, voice.
- Investor and sales narrative architecture — story structures for raise decks, sales materials, and high-stakes presentations.
- Naming — for new products, programs, or company rebrands.
Creative Execution
The work that gets the strategy into the world. Every touchpoint where the brand actually meets the market.
- Brand identity — logo, color, typography, and the full brand system that holds it together.
- Websites — design and build, optimized for the actual sales and recruiting motions that happen there.
- Decks — investor decks, sales decks, recruiting materials. Designed templates clients can extend.
- Video — case studies, brand films, founder content.
- Launch assets — social, announcement materials, campaign systems for product launches and funding milestones.
- Print and trade collateral — one-pagers, spec sheets, capability decks for industry events and partner conversations.
How Engagements Work
Projects
Scoped work with a defined timeline and clear deliverables. Most common entry point. Ranges from a 2-week narrative audit to a multi-month brand foundation covering strategy, identity, and launch-ready assets.
Embedded
Senior marketing leadership on a fractional basis. Strategy, positioning, and creative direction owned at the leadership layer — without the cost or commitment of a full-time hire. For companies that need a head of marketing now but aren't ready to hire one.
Advisory
Monthly sessions to pressure-test positioning, review materials before a raise or launch, or keep narrative sharp as the company evolves.